Set in Philadelphia, The Forge is a top-tier MMA gym built for the dedicated. The visual identity pays tribute to the traits every fighter needs: power and efficiency. Just as MMA combines explosive aggression with technical precision, the design system blends rigid, square structures with fluid curves to represent versatile fighting styles.
The icon fuses an anvil with a flame—a clean symbol representing the inner fire that fuels a fighter's discipline. We paired this with heavy, industrial typography to command respect. The color palette features high-contrast tones and "Kelly Green," strictly chosen to honor the gym's Philadelphia roots.
