ØVERTIME MMA: Visual Identity System
In combat sports, a brand cannot rely on gimmicks; it must endure. When I was brought in to design the visual identity for ØVERTIME MMA—a high-performance facility engineered by MMA athlete Corey Anderson —the directive was uncompromising: "Put in the time".
The combat fitness space is heavily saturated with cliché, aggressive imagery. Our goal was to bypass the noise and build a brand that looked as dangerous, disciplined, and structured as the athletes who train inside the facility.
